RyanAir Strategic Management Assignment Example | Topics and Well Written Essays - 3000 words

RyanAir Strategic Management - Assignment Example After the September 11th (9-11) terrorists' attacks on the world trade centre the airline industry has been trying to draw back its customer base. It has slowly regained its pre 9-11 customer levels. Some airlines are recovering from bankruptcies and lay offs within the industry. The airline industry has regained its consideration as the main way of travel for the tourism and business industries. Economic recovery in other industries such as tourism and conference hosting could benefit the airline industry if the industry responds with a marketing campaign promoting air travel to destinations that are popular for tourism and business industries. Post 9-11 the American airline industries recovery was assisted by special payments (bail-outs) from the U.S. government. This greatly affected European Union (EU) airlines. The lowering of ticket prices by the American carriers also affected the EU airline industry. A trans-Atlantic airline pricing agreement helped keep the EU airlines in business. In addition the EU agreed to allow European governments to provide payouts to their airlines (much as the American government did) to help them recover from the 9-11 related industry slowdown (World Airline News, 1). Although the airline industry may have recovered from its 9-11 reaction to the World Trade Centre attacks it is still affected by the ongoing wars in Afghanistan and Iraq. Security within the industry is much higher than pre 9-11 but there still remains the possible threat of another attack using the airlines as a target or tool of the attack. European Union airlines continue to compete with trans-Atlantic airlines from the United States and other North and South American airlines. Tourists are choosing to visit countries they believe "safe" such as England and Ireland rather than Middle Eastern or South West Asian countries. This is good for EU air carriers who benefit greatly by the increase in business. RyanAir's Development (History). Ryanair is an airline that continues to exploit the low cost air industry by providing some of the lowest fares in the industry. Ryanair is purposely modelled after the American airline South West Airlines and uses the no frills approach to providing air transportation. This means no in flight meals or snacks or such (for free). The airline provides basically a seat (or ride) only. Ryanair is headquartered in Dublin Ireland at the Dublin airport. It's only Irish competitor is Aer Lingus which is Ireland's national airline. Ryanair holds a 25% stake in Aer Lingus and makes no secrets about its interest in acquiring Aer Lingus. Ryanair currently has 232 low cost routes across 24 countries. Its reputation in the European Union is as the EU's first

Subordinate group member Essay Example | Topics and Well Written Essays - 250 words

Subordinate group member - Essay Example ays author Yen Le Espiritu (1995), mainly due to socio-historical amnesia, limited research has been expended on the immigration and settlement history of Filipinos in the US (p.1). Other sources, such as the book The Filipino Americans by Barbara Mercedes Posadas (1999), do not cover Filipino diaspora to the US during the Spanish occupation in the Philippines. Posadas asserts that the first wave of immigration came during World War II. Some Filipinos were enlisted in the US Army and later naturalized and sworn to citizenship. The second wave was during the 1965 liberalization of immigration laws. Many factors such as the Philippine independence from American colonization, access to naturalization, the institution of export labor by the Marcos regime, and the ethnic community expansion among others have contributed to a new face of Filipino Americans (p.26). Perhaps because of limited available publications on their history, Filipino Americans have often been plagued by questions on identity. In many known Filipino American literary pieces, identity is always a central theme. Reshi Hebbar (1998) from the Post Colonial Studies at Emory College notes that renowned Fil-Am authors like Jose Garcia Villa, Carlos Bulosan, Bienvenido Santos, and Jessica Hagedorn wrote â€Å"to exile themselves from the home country or to accept the status of a hyphenated American or to find a bridge between the two.† Maria P. Root (1997), in her introduction to the book Filipino Americans: Transformation and Identity attributes much of the identity confusion explored by Fil-Am writers to the five centuries of colonization that â€Å"ravaged the souls and psyche of the indigenous people of the archipelago dubbed Las Islas Filipinas †¦ regardless of our nativity, language, class or gender† (xi). She affirms that colonization plays a big part in the Fil-Am experience. Currently, there are communities in the US that have helped many Filipino immigrants and descendants cope up with the